The Future of Apple, is the Past of Braun

I have been collecting vintage Braun pieces for a few years, and have been a loyal Mac user as well. Little did I know, my love of Braun and Apple gadgets was no coincidence. It was by design.

Dieter Rams and Reinhold Weiss apparently has had a profound influence on Apple designer Jonathan Ives. Click here to see this rather enlightening story at Gizmodo.


iPhone's calculator, a tribute to the 1977 Braun ET44. Source : Oyayubizoku