From Creative Review:
"Craste was briefed by agency RKCR/Y&R to create a film based around a legendary quest, where an Inuit hero retrieves a spiritual stone that has been stolen from a mystical totem by a giant bear. While performing his mission, our hero reveals some pretty nifty sporting skills that would prove useful at the Olympics, including skiing, snowboarding, and CR's personal favourite winter sport, curling."
My favorite comment someone left on the video:
"did...did they just make curling awesome? "
Via Creative Review, and Studio AKA. Thanks Craig for the tip.
Posted by switch-smith at 10:06 PM . Tuesday, January 26, 2010