During the 1972 World Chess Championship in Reykjavik, Iceland, American chess grand master Bobby Fischer insisted on using the Time Life Lobby Chair designed by Charles and Ray Eames, claiming it improved his concentration. Later during the series, his Russian opponent Boris Spassky refused to play until he received one too. Design historians credit this moment for the Time Life Lobby Chair achieving international fame, and cementing its status as an icon of 20th Century design.
Check out this Vitra video with some great clips from the tournament:
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