More Radiohead : Shelter Campaign

. Sunday, March 1, 2009

Radiohead was kind enough to donate a track for the new Leo Burnett-created campaign for UK housing charity, Shelter. The "House of Cards" work is designed to raise awareness of the fragility of the UK housing situation, which sees millions of people being pushed to breaking point by high housing costs, which are trapping people in bad housing and causing homelessness. The attached film also features a voiceover by the Academy Award nominated actress, Samantha Morton, who herself experienced homelessness before she became famous. The commercial was shot by Dom and Nic from Outsider and the post-production was done by Framestore. All the companies and individuals listed in this release donated their time and services for free.

Via abigaillovett


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