Posted by switch-smith at 7:35 AM . Thursday, September 2, 2010
"Wow. Arcade Fire have well and truly pushed the boundaries of conceptual, experiential music videos with their Chris Milk-directed clip for "We Used To Wait" off Suburbs. Without giving too much away, this interactive, multi-screen experience takes you on a nostalgic trip down Memory Lane - quite literally - courtesy of MapData Sciences, DigitalGlobe and a whole lot of other sweet online programs.
The clip is best viewed using Google Chrome as your browser, and don't worry about the pop up screens. Visit http://thewildernessdowntown.com/ to have your mind sufficiently blown."
I had featured an interactive video before (by R!ot In Paris, see previous post), but this piece is truly on a whole other level.